Crowdfunding is a wonderful thing. It is when it's done right, anyway.
According to a recent study carried out by MPW Media, crowdfunding is crucial when it comes from transforming campaigns from an idea to bonafide reality. After looking into 7,196 projects on Kickstarter alone, the company came to some rather amazing results: pages with video were 85% more likely to achieve their funding goals was one of them.
Now, whether you're the founder of a small startup operation, a student looking to increase your study pot, or you're raising funds for a great cause, crowdfunding is a viable way of spreading awareness, engaging with people, and getting things off the ground.
Some crowdfunding campaigns do fall flat on their face - but not these ones. Check them out and get the inspiration you need for your own fundraising drive...
Featured Image VIA
Coolest Cooler's totally cool Kickstarter campaign won them over $13 million dollars of funding (yeah, you read that right).
The video demonstrates the product in a savvy and lighthearted way and the call to action is as clear as day - something that contributed to the company's success.
Another Kickstarter success story, Exploding Kitten's crowdfunding campaign won them over $8 million in funding, not too shabby.
This hilarious, inventive, and visually striking campaign video is accompanied by a killer musical score and suits the tone of this wacky card game perfectly. Full marks for creativity.
This platform is dedicated to providing the planet's best possible music listening experience - and it's founded by none other than Crazy Horse himself, Neil Young.
Now, obviously being a celebrity and being able to get other musical celebrities involved in your campaign guarantees endorsement, but even so, this crowdfunding's low-fi, to the point appeal is powerful and shows the product its best possible light. A real winner with over $8 million in keen patronage.
Producing a video game that people want to play isn't easy - and it's a pursuit that requires a lot of financial backing. The people behind Torment were looking for a $900,000 pledge but instead, they got over $4million.
With a mix of engaging videos, Medium-style interviews, and an interactive Kickstarter page, Torment was able to attract a broad demographic of gaming enthusiasts, spark imagination, smash their target, and realise their dream. Awesome.