These days, it's not enough to dangle a great remuneration and benefits package in front of a young, ambitious and talented potential employee, you also have to make sure your company is something people can invest in personally.
That said, the best way to achieve such a feat is by cultivating a strong company culture. In fact, a recent study from Columbia University shows that the likelihood of job turnover at an organization with a strong company culture is a mere 13.9%, whereas the probability of job turnover in a company with a poor culture stands at 48.4% percent. That's a huge difference.
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So, if you've just found yourself in a senior position at your workplace and you're now responsible for a big team or you're the founder of an innovative new startup, here is how to build a strong company culture from the ground up courtesy of Kelly Nishimoto...